Andreas Guip is an international business executive with more than 25 years of leadership experience across Asia and Europe in the industrial B2B sector, encompassing manufacturing, packaging, and consultancy. He currently serves as Chief Executive Officer of Wanox Technologies Co., Ltd., a global plastics manufacturing company specializing in life science consumables, medical equipment components, and automotive plastic parts.

At Wanox, Andreas has led a major transformation of the company, rebranding the organization, expanding operations across multiple Asian markets, and launching a new product portfolio under the Wanox brand. His leadership focuses on innovation, operational excellence, and sustainable growth in emerging markets.

In addition to his role at Wanox, Andreas is Managing Director of EW-Link Holding (Hong Kong), a consultancy supporting corporations in operational excellence, financial control, sustainability strategy, and cross-continental sourcing. His work has guided clients across FMCG, automotive, electronics, and pharmaceutical industries to achieve measurable improvements in efficiency and compliance.

Earlier in his career, Andreas held senior leadership positions at DS Smith China and Comepack, where he successfully built and expanded businesses across China, India, Thailand, Japan, and Korea. He began his professional journey in the hospitality and engineering sectors, working with Sheraton Hotels and Autopark Parking Systems in Europe and China.

Andreas holds an Executive MBA from the University of Southern California and a Bachelor’s degree in Hotel Management from the Hotel Management School Maastricht in the Netherlands. He is also a certified ISO 9001:2015 Internal Auditor.

Andreas brings a deep understanding of cross-cultural leadership and international business development. His teaching and mentorship emphasize strategic transformation, innovation, and global leadership in complex industrial environments.

Experiences

• CEO at Wanox Asia-Pacific Singapore, 2023 – present
• Founder and Managing Director at EW-Link Holdings in Hong Kong, 2020-present
• Managing Director at DS Smith Asia in Shanghai, 2016-2020
• Managing Director Asia at comepack, 2007-2016
• Commercial General Manager at Autopark Parking Systems, 2005-2007

Educational background

• Master’s degree (MBA), Business Administration, Marshall School of Business, University of Southern California, USA, 2011
• Bachelor’s degree (BA), Hotel Management, Hotel Management School Maastricht, The Netherlands, 2001

Languages 

German & Dutch (native), English, Mandarin Chinese (professional working), French and Spanish