Over eight weeks, you will develop the knowledge and practical skills required to conduct an in-depth analysis of an industry in China and produce a comprehensive industry report that can be presented to senior management and used as a basis for strategic planning and decision-making.

You will learn how to assess China’s dynamic industry environment, identify current and emerging industry developments, and apply established tools, analytical techniques and best practices to conduct effective industry analysis. Particular attention is given to the interrelationship between competitive forces and how these influence industry competitiveness, attractiveness and business profitability.

The course takes a practical, hands-on approach. At the beginning of the course, you will select a Chinese market and industry that is relevant to your professional interests or business activities. Using a structured analysis template, you will document your existing knowledge and understanding of the selected industry. This initial assessment becomes the foundation for your analysis and is progressively developed throughout the course.

Your analysis will evolve as you research and evaluate the industry on a weekly basis, incorporating new insights, data and findings. By the end of the course, you will have completed a comprehensive industry analysis and developed an informed assessment of the industry’s attractiveness, competitive environment and future prospects.

The knowledge, analytical skills and practical experience gained during the course can be directly applied in your professional environment, supporting market assessment, sales development, strategic planning and business decision-making in China.