Institute for China Studies

Essentials For Market & Industry Analysis In China

E-Learning | Certificate Course


In ten weeks, you will learn the skills required to perform market and industry research in China. You will gain valuable in-depth insights in the markets and industries of your interest, which supports you when making well-informed business decisions.

You will explore developments in the Political, Economic, Social, Technological, Legal and Environmental domains, on national, provincial and regional levels to determine the influence on your market of interest. You will further develop a better understanding of how to define China’s dynamic industry environment, identify current and expected future industry developments, and master tools, techniques, and best practices to perform industry analysis. You will develop a deeper understanding of the interconnectivity of the competitive forces that influence the industry competitiveness, attractiveness, and business profitability.

To successfully complete this course, you are expected to be “hands-on” and proactively performing industry analysis. At the beginning of the course, you will indicate in which market and industry you have an interest to develop a better understanding. Using a predefined structured template, you will create an overview of the knowledge and understanding related to the respective industry you currently possess. This overview serves the starting point for performing the industry analysis. This document is a “living document” which you will update and substantiate on a weekly basis throughout the course. Upon completion of the course, you have performed comprehensive industry analysis and an assessment of the attractiveness of the industry.

Your new skills and insights can be directly implemented in your professional work environment where you can support the design of future business strategies related to your market environment in China.

How we deliver value

Experienced Professionals

Actionable knowledge

Official Data Sources

Tailormade Literature

Our programs and courses are designed and taught in close partnership with experienced foreign and China-based industry professionals.

New gained knowledge and insights from our programs, courses and business-oriented publications are directly applicable in business.

Data from official sources is utilized to provide a detailed and accurate view of the latest developments in China’s business environment.

To reflect the latest business developments in China, our programs and courses include tailormade literature and reading materials. 


Upon successful completion of the course, you will earn a digital certificate of completion from the Institute of China Studies.

Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Institute of China Studies.

“In this course you will develop the essential skills and competencies required to perform both market and industry analysis in China. The insights out the business analysis you will perform support better informed business decisions”.
Dr. Van Ostende
Founder, Institute for China Studies

Contact us

Would you like to know more?

Would you like more information about the course and the admission requirements? Then request a free study consultation. Of course, free of charge and without obligation. This way you will learn more about the content of the course, the teaching materials, and the online learning environment.