Institute for China Studies

Performing In-Depth Market Analysis in China

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Course Highlights

  • Learn the skills and insights to perform an in-depth market analysis.
  • Develop insight in how China’s market environment is structured and operated on national, provincial, and regional levels, and learn to assess the importance and interconnectivity of different market factors.
  • Learn to navigate information from sources including but not limited to International Organizations, PRC Organizations, Sino-Foreign Business Advocacy Organizations, Industry Associations, Research Institutes, Business Schools and Management Consultants.
  • Apply new gained knowledge and insights directly in your professional work environment.

Course Description

In eight weeks, you will learn the skills and insights required to perform an in-depth analysis of a market of your interest in China and compose a report that can be presented to senior management and serve as the basis for developing strategic planning for the desired Chinese market.

You will explore developments in the Political, Economic, Social, Technological, Legal and Environmental domains, on national, provincial and regional levels to determine the influence on your market of interest.

To successfully complete this course, you are expected to be “hands-on” and proactively performing industry analysis. At the beginning of the course, you will indicate in which market and industry you have an interest to develop a better understanding. Using a predefined structured template, you will create an overview of the knowledge and understanding related to the respective industry you currently possess. This overview serves the starting point for performing the industry analysis. This document is a “living document” which you will update and substantiate on a weekly basis throughout the course. Upon completion of the course, you have performed comprehensive industry analysis and an assessment of the attractiveness of the industry.

Your new skills and insights can be directly implemented in your professional work environment where you can support the design of future business strategies related to your market environment in China.

100% Online Delivery
The course is designed to be completed fully online enabling students to continue working during the course
Assessment is carried out through a series of written assignments to be completed at the end of each unit
The standard duration of the course is 8 weeks based on an average time commitment of 8 to 10 hours per week
Personal Assistance
Throughout the duration of the course you can contact your course professor for professional questions via the online learning environment
The course covers all literature and materials essential to performing in-depth market analysis in China
No specific prior education or knowledge about market analysis related to China is required to be admitted to this course
Target Audience
Executives from all industries interested in understanding the attractiveness of their business environment in China
A course certificate is issued upon the successful completion of the course
Tuition Fee
Tuition fee for the entire course is EUR 499 to be paid in advance
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