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Course Content
0.0 INTRODUCTION
0.1 Introduction To The Course
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0.2 Course Objectives
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0.3 Assessment And Grading
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0.4 Honor Code
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0.5 Course Policies
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0.6 Meet Your Professor
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0.7 Contact
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0.8 Definitions, Limitations, And Delimitations
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0.9 Disclaimer
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1.0 ESSENTIAL SKILLS TO PERFORM MARKET ANALYSIS
1.1 Introduction
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1.2 Literature And Reading Materials
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1.3 PEST (PESTLE) Analysis Explained
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1.4 TOWS Analysis Explained
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1.5 Assignment Week 1 – Products And Service Offering
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1.6 Assignment Week 1 – Market Knowledge
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2.0 ESSENTIAL SKILLS REQUIRED FOR PERFORMING INDUSTRY ANALYSIS
2.1 Introduction
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2.2 Literature And Reading Materials
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2.3 Strategy
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2.4 The Five Competitive Forces That Shape Strategy
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2.5 Assignment Week 2 – Industry knowledge
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